Real-World. Real-Time. Real Revenue.
You’re on the lift, frozen snow caked in your beard, chatting with the stoked rider next to you. They ask what jacket you’re wearing, it’s toasty, weatherproof, and dialed. You give ’em the name, they nod, pull out their phone, and add it to their cart before they hit the top. You just influenced a purchase. Now imagine getting paid for it.
That’s where custom, trackable promotional codes come in. Whether you’re chasing lines in the backcountry, casting flies at golden hour, or hammering singletrack through the desert, your word holds weight. People trust real-world testing from people who live the lifestyle. And affiliate marketing lets you turn that influence into income.
Let’s break it down.
What Are Custom Trackable Promo Codes?
Custom promo codes are unique discount codes that your audience can use when buying gear. The kicker? They’re tied to your affiliate account, so every time someone buys using your code, you earn a commission.
They’re easy to share. Easy to remember. And deadly effective in the field.
Think:
⛷️ @mountainmegan mentioning her code on a ski lift convo: “Use code MEGAN20 at checkout.”
🚵♂️ @ridewithriley tagging his helmet cam reel with: “Code RILEYMTB saves you 15%.”
🎣 flyfishfred dropping his code mid-cast to his YouTube crew: “Get 10% off with FREDCAST.”
Step 1: Find the Right Brands
Start by repping what you already love. Look at the gear you trust on every mission—your pack, your boots, your shades, your layers. Do those brands have affiliate programs? If yes, sweet. If not, no worries—we’ll get to that.
Search their websites for a link in the footer labeled “Affiliate Program” or “Partnerships.” Or Google it: Brand Name + Affiliate Program.
💡 Pro tip: Make a list of 5-10 brands whose products you actually use in the wild. Authenticity converts.
Step 2: Apply to Affiliate Programs or Join a Network
Many outdoor brands manage affiliate partnerships through networks like:
🔗 Impact
🔗 AvantLink
🔗 Commission Junction (CJ)
Create a profile and apply to each program. Some brands will vet you, so polish your pitch:
👊 Who you are (adventure storyteller, content creator, guide, coach, etc.)
👊 Your audience (Instagram, YouTube, blog, email list)
👊 Your value prop (Why your word moves gear)
Once approved, you’ll get access to trackable links, and in many cases, the ability to generate custom codes for field use.
Step 3: Create & Share Your Code Like a Pro
Inside platforms like Impact, you can request or create custom codes (many brands offer them on request). Make it short, punchy, and tied to your identity. Then deploy it:
📍 On the trail – Drop your code in trailhead convos, hut trips, or après beers.
📸 On content – Watermark your reels, tag it in captions, or mention it in blogs.
📃 On gear lists – Build a blog or landing page with your essential gear + promo codes.
Real example: Riley, a MTB coach and content creator, includes a list of his favorite gear with codes in every YouTube video description. It drives consistent, passive revenue every time someone gears up like him.
What If a Brand Doesn’t Have an Affiliate Program?
That’s where we come in. At GravityFed, we build and provide affiliate management for adventure brands that don’t have one yet.
If there’s a brand you love that isn’t affiliate-ready, send them our way. Better yet, use our referral program and get rewarded when they launch. Boom: now you’re not just an affiliate, you’re a rainmaker.
Check out our referral program here
Final Tips to Maximize Your Affiliate Game
📈 Track your performance—most networks provide dashboards.
😎 Stay transparent: always disclose affiliate relationships.
🤝 Think long-term—build trust, not just transactions.
♻️ Update your codes regularly if brands change offers.
Wrap-Up: The Trail Is Wide Open
You don’t need to be an influencer with a million followers. You just need the right gear, the right audience, and the right tools.
Custom promo codes turn everyday trail talk into real revenue. You’re already out there, inspiring stoke—now it’s time to monetize that momentum.
Need help getting started? Hit us up at GravityFed. We’re here to help outdoor creators like you level up your affiliate strategy and get paid to play.
