Our Story.

GravityFed™ was born in 2000 when a group of passionate skiers started sharing mountain lifestyle content from their employee housing at the base of Alta Ski Area. What began as a hub for gear reviews and athlete-driven storytelling soon evolved into a platform connecting outdoor brands with creators and influencers.

Today, GravityFed has grown into a leading partnership marketing agency, helping brands scale through affiliate management, influencer collaborations, and strategic growth initiatives—all while staying true to our roots in authentic outdoor culture.

Authenticity

Real partnerships, real people, real results.

Adventure-Driven

We don’t just market adventure—we live it.

Performance-Focused

Data-driven strategies for real growth.

Relationships

Strong partnerships fuel long-term success.

Adapt & Evolve

Staying ahead in a changing digital world.

Strategic Growth

Building connections to drive lasting impact.

Why brands choose GravityFed

Why Brands Choose GravityFed.

At GravityFed, we combine deep outdoor industry roots with digital marketing expertise, helping brands build lasting partnerships and drive real growth.

Industry Expertise
Decades of experience in outdoor and digital marketing give us a unique edge.

Proven Success
We’ve managed top-tier affiliate and influencer programs for leading brands.

Strategic Partnerships
We help brands scale, optimize, and grow through powerful, results-driven connections.

Meet Our Team.

Jesse Hoffman,
Co-Founder/CEO.

Coming soon.

Bio coming soon.

Gary Marcoccia,
Co-Founder/CBO.

From the Mountains to Marketing—Forging Powerful Partnerships.

Born in Ithaca, NY, Gary built a career at the intersection of adventure and digital strategy. A co-founder of GravityFed and AvantLink, he has managed affiliate programs for Backcountry.com, Patagonia, and REI. Now, as Chief Business Officer, he drives partnerships and growth while staying connected to the outdoors.

Nick Bullard,
Co-Founder/COO.

Built in the Backcountry, Engineered for Growth.

Born in Vermont and shaped by the mountains, Nick turned a passion for skiing, biking, and fly fishing into a career in affiliate marketing and digital strategy. With experience managing programs for brands like Patagonia, Cabela’s, and KÜHL, he now leads affiliate and influencer partnerships at GravityFed while enjoying life in the Blue Ridge Mountains with his family.

Ready to take your brand further? Let’s connect.