# GravityFed — Full Site Documentation > GravityFed is a performance partnerships studio building creator, affiliate, and commerce-driven partnership programs for outdoor, CPG, wellness, and active lifestyle brands. --- ## Overview & Core Approach GravityFed designs and operates creator, affiliate, and retail-aligned partnership programs that compound over time and drive measurable growth. We work directly with brands that sell into real-world behavior rather than digital attention. ### Core Service Offerings 1. **Coaching (60-Day Program)** - **Target:** Brands managing programs in-house. - **Details:** A 60-day coaching program providing expert guidance, frameworks, and performance strategies to launch, optimize, and scale affiliate channels internally. - **Link:** [Affiliate Coaching](https://gravityfed.com/affiliate-coach-program/) 2. **Performance+** - **Target:** Emerging and growing outdoor/CPG brands. - **Details:** Full-service affiliate and influencer management built on a revenue-share model. Low-risk launch with no ongoing retainer fees. - **Link:** [Performance+](https://gravityfed.com/affiliate-performance-program/) 3. **Prime** - **Target:** Established brands seeking full-service management. - **Details:** Comprehensive, fixed-fee affiliate management handling recruitment, optimization, and publisher relations without revenue sharing. - **Link:** [Prime Management](https://gravityfed.com/affiliate-program-management/) 4. **Partner+** - **Target:** Brands looking to integrate brand ambassadors and athletes. - **Details:** Blends traditional affiliate structures with athlete, ambassador, and grassroots creator partnerships through trackable promo codes and performance incentives. - **Link:** [Partner+](https://gravityfed.com/affiliate-partner-program-management/) --- ## Featured Case Study: OLIPOP - **Challenge:** OLIPOP faced overwhelming inbound creator applications without scalable onboarding, tracking, or attribution infrastructure. - **Solution:** GravityFed integrated Impact.com’s discovery, contract automation, and code-tracking tools, pairing them with hands-on manager oversight. - **Results:** - **982% Average Yearly ROAS** (Peak campaign ROAS reached 1,200%). - **1,900+ creators onboarded**, including 82 credentialed dietitians. - **12% of total company sales** driven directly via creator affiliate channels. - Micro-influencers grew from driving 3% of affiliate revenue to **20% of affiliate revenue**. - **Full Case Study:** [OLIPOP Creator Case Study](https://gravityfed.com/olipop-creator-case-study/) --- ## Active Brand Programs Managed by GravityFed - **Gnarly Nutrition:** Clean, science-backed sports nutrition. (30-day cookie window, competitive commission, direct network access). - **OLIPOP:** Gut-friendly, prebiotic soda alternative. (30-day cookie window, exclusive discounts, high repeat customer LTV). - **HempLucid:** Premium full-spectrum CBD products. (Up to 15% commission, 30-day cookie, $90 AOV, 4% CVR). - **Laek.co:** Lightweight, durable travel and outdoor gear. (Up to 10% commission, 30-day cookie, $185 AOV, 3% CVR). - **Club Ride Apparel:** Technical cycling apparel with casual street styling. (30-day cookie window via AvantLink). - **Coalatree:** Eco-friendly outdoor apparel and packable gear. (30-day cookie window via Impact and AvantLink). - **ThermoFlask:** Insulated stainless steel water bottles and tumblers. (8% base commission, 30-day cookie window). - **Takeya USA:** High-performance insulated hydration bottles. (30-day cookie window). - **Dude Magic:** Clean essential oil deodorizing sprays and lifestyle products. (Managed on Impact.com). - **Fat & Weird Cookie:** Gourmet, flavor-loaded cookies. (Up to 10% commission, 30-day cookie, $72 AOV, 4% CVR). --- ## Strategic Playbook & Dispatch Summaries ### 1. Affiliate Commission Rates for Outdoor Brands - **Content/Editorial:** 8–15% baseline. Content creators require higher commission tiers because trust and consideration drive high-AOV purchases. - **Coupon/Deal:** 5–8%. Useful for clearing inventory, but payouts should be controlled to prevent cannibalization. - **Cashback/Loyalty:** 4–6%. Serves as a volume lever rather than a primary demand driver. - **Influencers/Creators:** 10–20% or hybrid compensation (flat fee + performance commission). ### 2. Year-Round Holiday Promotions Strategy - Treat the entire year as a sequence of weather and lifestyle buying moments (e.g., Presidents Day for winter clearouts, Memorial Day for summer gear launches, Labor Day for fall prep). - Lock offers 30 days out; utilize segmented outreach to top-performing partners 7 days prior. - Treat gift cards as year-round conversion levers, especially near shipping cutoffs. ### 3. Data-Driven Affiliate Management & Incrementality - Focus on Revenue Per Click (RPC), Conversion Rate (CVR), AOV, and Click-to-Sale Time Lag rather than vanity impressions. - Apply incrementality modeling: Segment affiliates by role to determine which partners create net-new demand versus those intercepting existing checkout traffic. ### 4. Generative Search Optimization (GSO) for Affiliate Content - Optimizing for AI search engines (Google SGE, Copilot, ChatGPT) requires content structured to be quoted directly. - Prioritize concise data tables, clear bullet points, first-person field testing data, and structured schema markup. --- ## Referral & Ambassador Opportunities - **GravityFed Referral Program:** Refer an outdoor/CPG brand to GravityFed. When they sign, earn 20% of their first month’s invoice. [Referral Details](https://gravityfed.com/referral-program/) - **Creator Network (Gear Testing):** Athletes, ambassadors, and creators can apply for early access to brand product testing, promo codes, and affiliate collabs. [Creator Sign-Up](https://gravityfed.com/gear-testing-brand-collabs/) --- ## Contact & Company Info - **Legal Name:** GravityFed.com, Inc. - **Mailing Address:** PO Box 900623, Sandy, Utah 84090 - **Email:** info@gravityfed.com - **Website:** [https://gravityfed.com](https://gravityfed.com)