Born and raised in Vermont, Nick Bullard grew up immersed in the outdoor lifestyle, developing a passion for tree skiing, mountain biking, and fly fishing in wild brooks. In 2001, he moved to Utah’s Wasatch Range, where he became a semi-professional freeskier, securing sponsorships from world-renowned outdoor brands while living and working in Alta, Utah. He later earned a degree in Parks, Recreation & Tourism from the University of Utah.

Nick’s career in affiliate marketing began in 2009 when he launched an affiliate program for a premium home and lifestyle retailer, gaining firsthand experience in eCommerce growth strategies. Wanting to master both sides of the industry, he built his own affiliate websites while managing brand partnerships. In 2012, AvantLink co-founder Gary Marcoccia recruited him to manage affiliate programs, and within a year, he was named Affiliate Manager of the Year by ABestWeb. At AvantLink, he played a key role in business development and partnership strategy, managing programs for top brands like Patagonia and Cabela’s.

In 2015, Nick co-founded the rebranded GravityFed, transforming it from an influencer platform into a leading partnership marketing agency. Over the years, he has managed dozens of affiliate programs and collaborated with hundreds of influencers, helping adventure-driven brands scale through authentic, high-impact marketing strategies. Now based in the Blue Ridge Mountains of Virginia, he continues to lead affiliate and influencer partnerships, applying his decades of experience in digital marketing and outdoor industry connections to drive growth for GravityFed clients.

Beyond work, Nick spends his time skiing, mountain biking, camping in his custom-built rig, and fly fishing for mountain trout—often alongside his wife, two kids, and their Bernese mountain dog, Westy.